BRANDING & VISUAL IDENTITY • LOGO DESIGN • ART DIRECTION
AerNos is a nano gas sensor company that was in need of a new identity to help with the rollout of their product. I worked closely with their team to lay the foundation for a solid visual system moving forward.
I came up with the mark idea first, playing with the thought that the crossbar was a breeze and that the A itself was the sensor. Where the two meet up is where the sensor detection happens, and the color of the bottom bar represents that. Everyone agreed that this was the best direction for the identity and after a few rounds of different styles for the mark, we landed on this one. The "breeze" was then carried through the A crossbar in the logotype as well to connect the two.