How long will this project be used? Is it a regional project, or global? Seasonal, or something that should last a long time?
What would be the best result of this project, in your opinion? What is the purpose you hope it will achieve?
Who is the target audience for this project? Are they an existing audience, or a new demographic?
If the project is re-working something that exists, why is the old solution no longer working?
Who at your company will be involved with this project? Who has final approval? How many levels of sign-offs need to be obtained to launch, etc.?
What is your desired aesthetic for this project?
What is your budget for this project?
How do you expect this project to affect or generate growth/sales, if at all for your company?
Do you have a deadline or time frame you’re trying to complete this project within?
