Happiest Baby SNOO

ART DIRECTION • PACKAGING DESIGN

(Illustration of the final packaging as photos are not available at this time.)

(Illustration of the final packaging as photos are not available at this time.)

Happiest Baby asked me to work on the packaging for their new sleep technology product, the SNOO. The product needed packaging to match the high bar set by its industrial design, so I took the materials I was given (corrugate) and ran with it. The SNOO's shipping box became a sophisticated display for the product. My favorite detail in the design is the alternating sides with a SNOO illustration cut in half so that when multiple boxes are stacked together they combine to create a complete SNOO.

I also designed the Quick Start guide for the SNOO and created all of the technical illustrations in each step.