Code Craft
BRANDING & VISUAL IDENTITY • LOGO DESIGN • ART DIRECTION • PRINT DESIGN • APPAREL DESIGN • ENVIRONMENTAL GRAPHICS • CREATIVE EXERCISE
Nobody asked me to design this logo, but I did it anyway. Nobody asked me to work on a project that absolutely doesn’t exist, but I did it anyway. Nobody asked me, but I did it anyway. Why? Because I love to design logos.
Code Craft - Software & App Development
A software and app development company was next on my list for this branding exercise. Intrigued by the challenge, I aimed to create a look that was both simple and elegant, while steering clear of the typical clichés often associated with software development.
The mark shows two facing C's surrounding a “Spark” of inspiration - the instant a creative idea is crafted into reality.
The “Spark” and modern argyle patterns are skillfully integrated throughout the various applications, adding a touch of elegance and contemporary flair that elevates the overall sophistication of the brand.
The “Nobody Asked Me” Rules:
I picked a few different product categories and industries, then asked ChatGPT to create company names for each of them and I picked the best one (or combined a few ideas in some cases).
I then had it write up a description about each company and what they offer to give me some guidance. I asked for some keywords and key descriptors to give me a sense of what direction to take the visuals.
I only plan to come up with one design approach per business to keep each project light and easy to manage, but I’m really hoping to challenge myself by building out as many of these “businesses” as possible.