Glamour Lash Co.
BRANDING & VISUAL IDENTITY • LOGO DESIGN • ART DIRECTION • PRINT DESIGN • APPAREL DESIGN • ENVIRONMENTAL GRAPHICS • CREATIVE EXERCISE
Nobody asked me to design this logo, but I did it anyway. Nobody asked me to work on a project that absolutely doesn’t exist, but I did it anyway. Nobody asked me, but I did it anyway. Why? Because I love to design logos.
Glamour Lash Co. – False Eyelashes
I’ve never designed for this product category so it was an interesting challenge. The mark’s design drew inspiration from the shapes found in the Eye of Horus. The sparkle of the eye creates an abstract G - I’m a sucker for Easter eggs in logos. I didn’t want the word mark to compete with the eye since that is the true hero of this brand, so I kept it simple with a fun and chunky serif. A lighter weight of the same font is used throughout the applications highlighting the light, playful copy.
Here's where you really start to see a visual identity come together - in basic application. If it's not working here, you definitely need to rethink the approach. Applying a visual direction to physical objects is always so much fun. There's something about a tangible object that makes things come to life, even if only in mocked up, digital form. You can really start to "see" a brand.
More of the sample applications here, including store signage and digital graphics.
The “Nobody Asked Me” Rules:
I picked a few different product categories and industries, then asked ChatGPT to create company names for each of them and I picked the best one (or combined a few ideas in some cases).
I then had it write up a description about each company and what they offer to give me some guidance. I asked for some keywords and key descriptors to give me a sense of what direction to take the visuals.
I only plan to come up with one design approach per business to keep each project light and easy to manage, but I’m really hoping to challenge myself by building out as many of these “businesses” as possible.