Tiny

It's the tiny moments that mean the most. Details matter. Sometimes I spend more time perfecting the small pieces of a design just to ensure a tiny "discovery."

Think about that little jolt of delight the first time you noticed a tiny detail in something you love. Didn't it make you fall in love all over again? You may not have even noticed it the first time you watched/listened to/touched it, but it was there all along just waiting to be discovered. 

Tiny moments create advocates. The "Oh, but did you see this..." sort of advocate.