Allez

BRANDING & VISUAL IDENTITY • LOGO DESIGN • ART DIRECTION • PACKAGING DESIGN

Allez Outdoor is a company on a mission to serve the needs of climbers and those who love the outdoors. They needed an identity to support their launch of products aimed squarely at those groups.

“We were drawn together while seeking a life uncommon, a life filled with passion, and a thirst for the outdoors. Our products are cultivated to be simple, transparent, and to ensure we feel our best – even when we’re miles away from the nearest shower. We made these products for us, and since “us” isn't male or female, they’re comprised of rich scents and universal qualities.”

The mark is an evolution of their previous one, now embracing a more hand-drawn approach and a shape that was more in tune with one of the favorite climbing paths of the founders of the company. The wordmark’s rising “L’s” are a nod to the altitude achieved when climbing those paths.

The holding shape for each product’s information also takes its shape from the mountains, with a ridge at the top of each product name pointing up, like an arrow heading north. The patterns found on the products continue to reinforce the series theme of the desert - the sandstone pattern’s colors were inspired by the slot canyon sandstones of Arizona.