Naturally Perfect Dolls

BRANDING & VISUAL IDENTITY • LOGO DESIGN • ART DIRECTION • PACKAGING DESIGN

Naturally Perfect Dolls contacted me shortly after the completion of their successful Kickstarter campaign to give their brand a fun and contemporary look, but also one that spoke to the message they were sharing in their products. Products like Angelica, a beautiful 18-inch vinyl doll with facial features true to women of color with natural hair.

The hand-drawn elements of the brand aren’t “perfect” on purpose. They speak to the natural component of the brand as well as the care that went into the creation of the doll. Imperfections make you who you are – and it was an important theme for the brand overall.

Early sketches.

Original art for the final logo.