Broadcom/VMware

BRANDING & VISUAL IDENTITY • ART DIRECTION • ANIMATION

Broadcom Holiday Card 2024

I worked on the digital Broadcom Holiday card for 2024 and here are the two variations that were developed. The wreath was a new abstract interpretation of the circles normally used throughout Broadcom’s visual elements. I then created glowing light circles to emphasize the circular approach and the tie to the season.

VMware Explore 2023 Party Animation

This is a set of looping animations created for the VMware Explore party in Las Vegas. They were featured throughout the venue’s screens as well as on the DJ booth during the party.

I have a slight obsession with vintage Vegas neon signs and due to the setting, it only made sense to give the Explore branding a fun, vintage Vegas take.

Halloween 2022 Identity

I art directed and designed the visual identity for the 2022 VMware Halloween party. Custom, cracked type with spiderwebs; landscapes filled with bats, ravens and graves galore all made up the design for the 121 foot wide and 15 foot tall panels installed on both sides of the stage.